Goal Zero. The Story Behind the Brands
"My experience in life has taught me that whenever we try to do something significant, there will always be opposition. The beginnings of Goal Zero started by simply trying to do good, our vision was to help people out of poverty by teaching them how to build businesses — we wanted to empower them to lift themselves out of poverty.
We ran into so many obstacles that one day I turned my eyes heavenward and said, "I give up. I can't do this anymore." Almost immediately a thought came to me, "If not you, who? If not now, when?" That was profound, and it gave our team the courage to work through our problems. Our vision remained true, but we found that our methods had to adjust from what we thought would work, to what actually worked. We discovered that by creating basic tools that everyone needed and wanted, they could use those tools to create income opportunities within their community.
At Goal Zero, our products are designed to lift the poorest of poor, and are still extremely relevant to the richest of rich. Think about that for a moment. If we have products that will really do that, those products are a great equalizer in lifting us all to a higher place. After all, we are all here on this earth together, having a human experience.
We can put reliable power into every human hand on this earth, without overwhelming our resources. There is enough for all — so, if not you, who? If not now, when?"
Founder, Goal Zero